Earning street cred.

Background

Vuse wanted to reframe vape flavour as a form of self-expression. By drawing parallels with music taste, fashion sense and creative passions, reflecting personality, lifestyle and individuality.

Idea

Vuse on the streets - We approached people whose style caught our eye and asked them about the things that define them: Their passions, side hustles, creative pursuits and of course, their vape flavours of choice.