New Balance Hoops

Kahwi’s story…

New Balance wanted stylish teaser content to generate excitement for the new SigIII basketball shoe designed in close collaboration with legendary player, Kawhi. I created something that speaks from Kawhi’s heart, his roots and philosophy on court, visually illustrating all the themes that inspired the shoe design.

Their stories

New Balance wanted to talk to retailers about how their brand brings the stories of young basketball players to life. From urban court culture to fresh talent on the circuit, it inspires everything New Balance do to support the baller community.

ROLE: Creative Director - Director