IN THE FAMILY SINCE 1953
Brief
As JCB turned 75, they wanted to thank the farming community for generations of brand loyalty.
Idea
A heartwarming journey of nostalgia through seven generations of farming families.
Creative lead
Director
Platforms: Social
Deliverables: 1 x main hero film 3 x short cutdowns
The story
Starting in 1953, we follow the journey of a flat cap, as it’s passed from one farming family to the next, eventually being reunited with its original owner seven decades later. This film genuinely brought a tear to many a farmer’s eye.