Background
A new startup creating handmade plant-based chocolates.But if only chocolate lovers knew just how much care and creativity goes into each one.

Idea
An exhilarating, whistle stop tour, around the UK to discover all the inventive ways the ingredients are sourced, from Botanical Gin in Dorset to Britain’s biggest Tea Plantation in Cornwall.

Creative lead Writer Director Shooter Editor Motion Graphics
Platforms: TV US and SA - social
Deliverables:1 x Hero film - 6 x 30 cutdowns - 3 x 15 stings - 3 x social stills

Hero film

The script was structured in a modular way. Each chapter is written as a self contained short for social, but when assembled together they flow into a whirlwind journey of everything that makes up Pod&Briar.

Episodes

Each ingredient, like gin, tea, beer and salt formed a chapter of the hero film but worked well as a singular piece of content, grabbing attention on social platforms like Insta and TikTok.