Brief
Connect to life scientists of all fields so they feel understood and relatable.
Idea
A podcast series where the people behind scientific innovation share their personal pursuit of discovery.
For the eureka moments
For Discovery Makers, I sat down with some of the world's most pioneering life scientists, including a Nobel Laureate, to understand the curiosity that drives the pursuit of knowledge. From breast cancer research to comprehending the nano scale, the series explored the curiosity and exhilaration of working at the frontier of the unknown, unravelling nature’s next mystery. The personal, human stories behind scientific breakthroughs.
Compilation film
Science illustrated
Simple, playful animations illustrate their stories. Clean and abstract in style, they bring charm and personality to the scientists' words while remaining firmly within Cytiva's brand guidelines.
The campaign…
The campaign consisted of 6 filmed interviews with a mix of scientists making significant breakthroughs in their fields; from Nobel Laureates to slayers of breast cancer. Each film was accompanied by articles and podcasts as well as broken down into a suite of inspirational bitesized quotes that formed video and stills content across social platforms.