The Discovery Makers
For the eureka moments
US biopharmaceutical brand Cytiva wanted to connect with scientists on an emotive level. We developed a mini docu series focused around curiosity and the desire to unravel nature.
ROLE: Creative Director - Director
The campaign…
The campaign consisted of 6 filmed interviews with a mix of scientists making significant breakthroughs in their fields; from Nobel Laureates to slayers of breast cancer. Each film was accompanied by articles and podcasts as well as broken down into a suite of inspirational bitesized quotes that formed video and stills content across social platforms.