Background
Chevrolet Fan Cup 2018 Latin America was an immersive activation event designed to bring young fans at the other side of the world closer to the players.
Idea
We created a 360 immersive narrative in which fans get to drive their sporting heroes to Old Trafford just in time for the match, saving the day!
Old Trafford… and step on it!
The game’s about to kick off and Jessie Langard, Mark Rashford and Ashley Young need to get to Old Trafford.
So… they hijack your Chevrolet test drive. To the stadium! On the way you listen to some bangers on the sound system, get mobbed by fans in red before arriving outside Old Trafford just before kick off Forever grateful, the lads lean in and take a selfie with you.
Real world overlap.
Once out of the experience you receive a comped selfie of you in the driver’s seat with the players to post on your social and prove you were there.
